🏔️ LinkedIn Content Creation

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Hey-hey there,

Welcome to the SaaS Hill, a weekly newsletter that tries to predict the future of SaaS.

Let's discuss LinkedIn Content Creation ✍️.

⭐️️ Intro

LinkedIn is one of the oldest social media platforms in the world, and it turned 20 years old in 2023.

The Creator Economy will be a hot trend of this decade. There are tons of smaller trends that are shaping this meta-trend: building in public, side hustles, solopreneurship, micro-influencers, newsletters 2.0, podcasts 2.0, links in bio, consulting, micro-consulting, gig economy, digital nomads, productized services, and communities. LinkedIn is a huge part of this trend.

This happens because LinkedIn is a great place to build a B2B audience that could help promote your business, company, personal brand, etc.

As a result, more and more companies/experts will start relying on LinkedIn to generate more business.

And content creation is one of the best ways to do that.

So here is what we will discuss today:

1. 18 tools for LinkedIn content creators

2. LinkedIn post ideas cheat sheet

3. LinkedIn post structure cheat sheet

4. 60+ LinkedIn creators to follow

5. 1 pro tip

🤿 Deep Dive

If you want to get access right away, feel free to dive right in here:

Inside you will find:

• 18+ tools for LinkedIn content creators

• Across 5 categories

• LinkedIn Analytics

• Content Co-pilots

• AI Commenting Tools

• AI Carousel Generators

• Helpful Tools to boost productivity

Get the list for free here:

Hope you will find it useful ⚡️

I have also prepared a LinkedIn post ideas cheat sheet, so you will never run out of content ideas

So, for example, let's say you want to create content about SaaS, specifically focusing on 'sales in SaaS.'

Use 'Sales in SaaS' as your [Topic]. Now you have access to hundreds of ideas, such as:

1. 7 SaaS sales experts

2. 7 sales tools

3. My journey in SaaS sales since 2015: key takeaways

4. My friend's $$$ earnings in SaaS sales

5. The top 5 trends in SaaS sales

6. 7 Common mistakes SaaS AEs should avoid

7. A curated list of the top 10 SaaS sales experts

And the list goes on...

But imagine you decide to focus on the topic of '7 sales tools,' and you have an excellent list of tools you want to share with your audience.

However, this topic sounds boring a little bit boring, right?

Here's another cheat sheet to help you structure your posts in more engaging and interesting ways.

So let’s get back to the post topic: 7 Sales Tools

Now we can play around with ideas here as well.

1. 7 best sales tools to 10x your sales in 2024

2. 7 best AI sales tools to use next year

3. 7 battle-tested sales tools to boost your sales in 6 months

4. 7 proven sales tools to increase your sales once and forever

5. 7 newest AI tools to give a try today

Thus, one simple post idea (sales tools list) can be modified in dozens of unique ways.

Hope you will find this cheat sheet helpful as well ⚡️

Also, sometimes we need references or ideas to consume and learn how other LinkedIn creators write their content.

So here is a list of 60+ LinkedIn content creators I enjoy following. Mostly, they all write about different aspects of the SaaS and tech industry (growth, VC, PLG, sales, partnerships, trends, marketing, community, etc.).

Check the list here:

Pro tip for beginners: serialize your content.

Sometimes it could be hard to generate new ideas every day.

Thus, it could be useful to serialize your post

Let’s use our topic idea “7 sales tools" one more time.

We can write something like “7 new interesting sales tools“ every month.

Also we can try something like: “7 free sales tools“, “7 sales tools for founders“, “7 sales tools for SMBs“, or “7 AI-powered sales tools“.

After finding a format that resonates well with your audience and that you enjoy, establish it as your signature style, making it the content people identify and connect with you.

🤝 Related SaaS Trends

1. 🏔 Creator Economy > raise of small businesses built by self-employed creators

2. 🏔 Building in Public > sharing journey leads to growth opportunities

3. 🏔️ LinkedIn Ecosystem > grow your business with social media

Thanks for reading. See you next time 👋
Best, Vlad

Three ways I can help you scale your SaaS business:

💻️ List of 18.000 SaaS companies for cold outreach, VCs and marketers
🚀 List of 170+ SaaS growth tactics to never run out of ideas
📝 20 Curated SaaS lists to expand the horizons of your curiosity