๐Ÿ” Operating Systems

or interesting brand positioning for a SaaS product

Hey everyone,

Welcome to the next issue of the SaaS Hill where SaaSy people get better at SaaS, tech trends in 5 munites or less

Let's discuss OSs ๐Ÿ–ฅ.

โญ๏ธ Intro

There is one interesting micro-trend in the SaaS space I noticed a few months ago. Some SaaS Companies use the keyword "OS" for their market positioning. For example, Intercom. Then I saw a few more companies that use this word on their websites and company descriptions.

And it turned out that there is a whole world of different OSs :)

Here is what we will discuss today:

๐Ÿ‘‰ 3 predictions about OSs๐Ÿ‘‰ 13 SaaS products that use OS for their market positioning๐Ÿ‘‰ 14 Services that use OS for their market positioning๐Ÿ‘‰ 10 examples of the trend๐Ÿ‘‰ 5 experts to follow๐Ÿ‘‰ 3 useful links๐Ÿ‘‰ How Velaris raised $4.7 (an OS for customer success)๐Ÿ‘‰ How Janel Loi monetized her Newsletter OS

๐Ÿค” Predictions

  1. More SaaS companies will use an โ€œOSโ€ keyword for positioning their product in the market. See XStack (an OS for retailers)

  2. They will use an โ€œOSโ€ messaging to indicate that they are building a compound and complex startup. See ZoomInfo (and their 4 OSs)

  3. Solopreneurs and Content Creators also use an โ€œOSโ€ keyword. Typically it is used for online courses, Notion templates, lists of resources. So more and more creators will use โ€œOSsโ€ as a part of their content strategy. See Justin Welshโ€™s LinkedIn OS

๐Ÿข Products

  1. monday.com > a work operating system where organizations of any size can create processes to manage every aspect of their work

  2. Intercom > Build customers for life With the Engagement OS

  3. eatOS > All-in-one eco-system that simplifies restaurant operations

  4. workOS > APIs to make your app enterprise-ready

  5. Bizzabo > powers in-person, virtual, & hybrid experiences with the Event Experience OS

  6. ZoomInfo > SalesOS, MarketingOS, TalentOS, OperationsOS

  7. Velaris > The Operating System for modern Customer Success

  8. Super > The operating system for buildings

  9. XStak > Operating System for Next-Gen Retailers

  10. Selldone > A Business OS to plan, build and manage businesses for fast-growing companies

  11. Hopstack > Digital Warehouse Operating System to automate and optimize management, control, and execution

  12. TrueNorth > A marketing OS for growth teams

  13. Air > The Creative Operations System for marketers

๐Ÿ‘” Services

  1. The LinkedIn OS > Grow & monetize your Linkedin account

  2. The Content OS > Build a better, faster content production system

  3. Entrepreneur OS > 100+ components prebuilt in the ultimate Notion template

  4. Community OS > Create, grow and scale a community with this actionable Notion workbook and resource

  5. Newsletter OS > Master the art of creating & running a newsletter

  6. AudienceOS > Grow your business on Instagram

  7. Launch OS > Fastest way to launch your product

  8. Podcast OS > Notion dashboard that helps podcasters pitch, produce, publish, promote & monetize their podcasts

  9. Founder OS Program > Frameworks to scale your revenue and community

  10. Freelancer OS > Manage your entire freelance business in Notion

  11. Early-Stage OS > Notion template to keep things organized and get things done at an early-stage of a startup

  12. College OS > Capture and manage your classes in Notion

  13. Second Brain > Capture and Organize everything in Notion

  14. Sales OS > Capture and manage your sales in Notion

๐Ÿ“– Experts to Follow

  1. Justin Welsh > Creator of the LinkedIn OS and the Content OS

  2. Janel Loi > Creator of Newsletter OS

  3. Nishant Modi > Creator of Audience OS

  4. Deepak Yadav > Creator of Lauch OS

  5. Matt Gray > Creator of Founder OS Program

๐Ÿ–ผ Pitch Deck

Here's the 11-slide pitch deck Velaris (an OS for Customer Success Teams) used to raise $4.7 million (Available only for Business Insider subscribers)

๐Ÿ”— Useful Links

  1. A Twitter Thread on how Janel Loi earned tens of thousands of dollars from her Newsletter OS

  2. Justin Welsh's Secrets To Make $200,000

๐Ÿ“ฐ Recent News

  1. WorkOS raises $80M to add enterprise features like SSO to apps

  2. Velaris raises โ‚ฌ4.7M funding to unveil AI-driven customer success platform

Thanks for reading. See you next time ๐Ÿ‘‹

๐Ÿ’ก Help me get better and suggest new ideas here๐Ÿ“ˆ Suggest new SaaS trend reports here๐Ÿ’ป Check out our list of 18.000 SaaS companies here๐Ÿ“ Check out other SaaS lists here