Hey everyone,

Welcome to the SaaS Hill, a weekly newsletter that tries to predict the future of SaaS.

Let's discuss Black Friday & Cyber Monday in SaaS.

⭐️ Intro

Here is what we will discuss today:

👉 3 predictions about Black Friday in SaaS👉 18 hand-picked Black Friday SaaS deals by SaaS Hill👉 4 stats about Black Friday sales👉 10 useful links👉 How to win lifetime access to Zapier, Dropbox, Notion👉 US Black Friday Online Sales

🤔 Predictions

  1. More and more SaaS will join Black Friday & Cyber Monday sales. It may help micro-SaaS and indie SaaS companies get more customers (see 8 curated lists of Black Friday SaaS deals below)

  2. Bigger brands will also join the Black Friday season. E.g. join AppSumo 2022 giveaway to win lifetime access to Zapier, Notion, Evernote, Dropbox

  3. As subscription businesses that rely on LTV, they can use Black Friday sales for:

    1. customer reactivation (offer a discount for inactive or churned users)

    2. reengage ghosting opportunities (sales reps can get back to open opportunities in their pipeline)

    3. convert new customers

    4. improve brand aweraness

🏢 Products

🔥 The Best Black Friday SaaS Deals

  1. Feel free to add more deals here

📈 Trend Chart

US Black Friday Online Sales, Adobe's Report.

📊 Statistics

  1. Shoppers spent $6.3 million per minute online, at an average of $27.50 per person (Source)

  2. The average amount saved per shopper on Black Friday is about 24% (Source)

  3. People spent an average of $301.27 on Black Friday 2021 (Source)

  4. Last year, 60% of consumers reported that email was their preferred promotional channel (Source)

🔥 State Of

🔗 Useful Links

🤝 Black Friday SaaS Deals

🔥 More Useful Links

  1. How AppSumo Does Black Friday: Our Secret to a Multi-Million Dollar Black Friday

Thanks for reading. See you next time 👋

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