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- 🏔️ SaaS Website Ideas
Hey there,
Welcome to the SaaS Hill, a 5-minute newsletter to discover SaaS growth ideas, trends, products, tools and new markets.
Let's discuss SaaS Websites.
⭐️️ Intro
Your SaaS website is more than just a digital presence – it's the virtual storefront of your company. Let’s explore 14 creative ways to optimize a SaaS website, from captivating headlines to persuasive CTAs and everything in between:
Website Headlines
Website Design
Website CTAs
Login and Sign up Pages
Comparison Pages
OS" for Brand Positioning
Shorter Website Forms
Merch Stores
Walls of Love
Website as an App
Trial + Demo Idea
SaaS Desktop App
Website Footer
Convince to Create Account
🤿 Deep Dive
✍️ Website Headline
It's so important to explain what your company does in 1 sentence. Y Combinator companies have perfected this skill.
Y Combinator Description Frameworks
So steal 9 of the most common description frameworks used by Y Combinator companies in 2023.
💻 Website Design
It sounds strange, but website design might be one of the reasons for the high bounce rate. So the Idea here is to improve website design.
So here are 20 SaaS websites with outstanding designs.
The list of 9 SaaS companies that break rules and showcase interesting design ideas.
✅ Website CTAs
Analysis of 150+ SaaS CTAs reveals common choices, from "Book Demo" to creative options like "Speak to an Expert."
Website CTAs
⬇️ Login Pages
An analysis of 150+ SaaS companies reveals varied sign-up and login options, from single to multiple options, including GitHub, Microsoft, and more, influencing user fit and experience.
Login Pages
Check out all these login options here
🔀 Comparison Pages
This growth tactic could help drive additional traffic to your website. Learn more about Alternative To and Comparison pages here
PandaDoc Comparison Pages
💿 Positioning as OS
Intercom, Monday, ZoomInfo and a bunch of other SaaS companies use "OS" for their brand positioning.
It's a great way to distinguish your brand in a crowded market.
Positioning as OS
📚 Shorter Website Form
When you want to download a really great pdf, but they ask to fill 10+ fields, and you like: "nahh, not today".
Shorter Website Forms
So, yeah, make sure to make shorter forms with 1-2 fields (ideally, email + First Name)
👔 Merch Stores
Merch Stores will help SaaS companies make their brand more recognizable and establish warmer and more personal connections with their customers.
Learn more about 10 examples of SaaS companies that use merch stores as their marketing channel.
Figma Merch Store
🏆 Wall of Love
Gong, Chili Piper, MicroAcquire, Mixpanel - they all use Walls of Love instead of well-known testimonials.
This is a new way to collect reviews, text and video testimonials across different channels and highlight why people trust you.
Walls of Love
👩💻 Website as an App
Convert your website main page into an interactive demo or an application with limited functionality.
📞 Trial + Demo
This growth tactic could help your team book more demos ⚡️
Suggest to book a demo right after they create a trial sign-up.
Demo + Trial
So here's how it works
The user creates a trial.
Before they proceed to the product, add the step "Schedule a Demo."
You can explain that scheduling a demo will help them learn more about the product and become familiar with its features, etc.
You can position it as a "Demo," "Onboarding Call," "Chat with an Expert," etc.
🖥️ Desktop App
Many well-known SaaS brands like Airtable, Notion, Slack, Figma, Postman all have desktop apps.
Desktop Apps
Here are a few reasons why they do this
Accessibility > It's very convenient to have a docked app, which can improve user retention and form a habit loop.
User Experience > A desktop app can work offline. For example, I can save my Notion pages even when I am offline.
Integration with OS features > This includes notifications, preferences, settings, and keyboard shortcuts.
Marketing and Network Effects > Every time you share a screenshot or your screen, other people may become curious to know which app you are using. This has happened to me dozens of times:)
👟 Website Footer
Some SaaS companies are being creative even with their website footers.
Reply Website Footer
Morgen added sunrise animation, which appears every time you get to the website footer.
Reply.io added a secret letter from a founder
Contrast added an easter egg
⭐️ Convince to Create Account
The way Minutes.so convinces users to try their product is brilliant.
Visit Minutes website
Scroll to the "why async checklist" section
Star clicking on different options
With every selected option, a new CTA explains why you should try Minutes
Love this interactive element on their website, as it makes my experience with the website more personal and memorable 💙
Minutes Website Experience
Thanks for reading. See you next time 👋