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🏔 Testimonials and Walls of Love
Get testimonials from customers with ease
Vlad Oleksiienko
September 13, 2022
Hey everyone 👋,
Welcome to the next episode of the SaaS Hill newsletter where SaaSy people get better at SaaS trends, tools and markets.
Let’s discuss Walls of Love, Testimonials and Reviews.
⭐️ Intro
There is one interesting trend in the SaaS space I noticed a few months ago. It turns out it is hard to collect customers' testimonials and store them in one place because there are so many channels these days: G2, ProductHunt, LinkedIn, Instagram, Capterra, Website, etc. Thus, there are no centralized hubs, where you can store all these reviews. Walls of Love help fix this issue. As a result, they can organize all reviews, and testimonials into beautiful landing pages, and website blocks.
Here is what we will discuss today:
👉 6 predictions about Walls of Love and Testimonials👉 9 products in this category👉 1 state of reviews👉 10 examples of the trend👉 10 stats about Testimonials and Reviews👉 2 experts to follow👉 1 useful link👉 How to ask for more testimonials
If you'd like to give SaaS Hill a shoutout in a testimonial, you can use this link. I use the tool that is mentioned in this issue ;)
🤔 Predictions
The more millennials and Gen Z move into management roles, the less time they spend with salespeople on sales and discovery calls. Millennial B2B buyers typically prefer to do product research themselves
As a result, they will spend more time researching B2B products themselves so that real testimonials will play a huge part in marketing
Buyers will spend more time reading reviews, testimonials
Walls of Love will be an incredible way to collect text, and video reviews and organize them into beautiful boards (Using Testimonial.to, Senja or Shoutout you can collect text and video testimonials from your customers)
It will be easier to ask users for feedback and get reviews (Camily allows to share a link, and collect video testimonials at scale)
Video testimonials will play a massive role in Reviews (VideoAsk and Bonjoro help collect video testimonials with ease)
🏢 Products
Testimonial > Get testimonials from your customers with easeSenja > The easiest way to collect, manage and share testimonialsShoutout > Attract more customers by highlighting why people trust youCamily > Collect video testimonials and humanize your website with free video testimonial softwareFamewall > Build trust for your business with social & video testimonialsTrust > Video testimonials and customer reviews made easyLuego > Simple, automated testimonialsVideoAsk > Interact face-to-face with your audienceBonjoro Testimonials > Collect video testimonials with ease
📈 Trend Examples
Testimonial.to > Wall of Love
Shotout > Wall of Love
Mixpanel > Wall of Love
ChiliPiper > Wall of Love
Gong > Raving Fans
Senja > Wall of Love
Rewardfull > Wall of Love
Around > What People Are Saying
Microacquire > MicroAcquire'd Club
Akiflow > What people are saying
📊 Statistics
79% of people have watched a video testimonial to find out more about a company, product or service
95% of people say that reviews – whether positive, or negative – influence their purchasing decisions
9 out of 10 people say they trust what a customer says about a business more than what that business says about itself
About 95% of customers read reviews before making a purchase
64% of software buyers want to read at least 6 reviews before making a purchase
92% of B2B buyers are more likely to purchase after reading a trusted review
More than half of online shoppers (54.7%) read at least 4 product reviews prior to purchasing a product
On average, B2B researchers do 12 searches prior to engaging on a specific brand’s site
Consumers who interact with testimonials and reviews are 58% more likely to buy the product
Customers spend 31% more when a business has positive reviews
🔥 State Of
1. 2021 State of Reviews by Podia
📖 Experts to Follow
Justin Welsh > Building a portfolio of one-person businesses to $5M in revenue
Damon Chen > He quit a job to make Testimonial.to
🔗 Useful Links
Don't Be Shy. Ask For More Testimonials
Thanks for reading. See you next time 👋