🏔️ Interactive Demos and Product Tours

Hey there,

Welcome to the SaaS Hill, a newsletter that tries to predict the future of SaaS.

Let's discuss Interactive Demos and Product Tours 💻.

⭐️️ Intro

It's amazing to see how quickly this SaaS category has emerged, and how it is transforming the way we showcase products and services online. These interactive experiences are becoming a key element of Product-led Growth strategies, and businesses are adopting them to drive engagement, reduce friction in the buying process, and ultimately accelerate growth. I'm excited to explore what's next in this category and share my insights with you. Let's dive in.

Here is what we will discuss today:

• 6 predictions about Interactive Demos and Product Tours

• 17 products in this category

• 6 examples of Interactive Demos

• 1 state of the Interactive Product Demo

• 5 stats about Interactive Demos and Product Tours

• 2 experts to follow

• 3 useful links

🤔 Predictions

1. Interactive demos and product tours will become increasingly popular in the next few years as more businesses seek to engage their customers and provide a more immersive experience.

2. Interactive demos and product tours will increase engagement. "Early statistics show that prospects are twice as likely to click on an interactive demo than on a screenshot or video," said G2 Co-Founder Tim Handorf.

3. B2B buyers are interacting with salespeople less. PLG (Product-led Growth) is betting bigger. As a result, interactive demos and product tours will replace traditional ways of interacting with a product, especially "Demo Requests" and "Get a Quote" calls-to-action.

4. An interactive "Take a tour" CTA may be better for ad prospects who aren't ready to interact with a salesperson. Read Natalie Marcotullio's LinkedIn post. Thus, interactive demos may be a better option for ad leads.

5. Interactive demos and product tours will become more personalized, with businesses tailoring the experience to the individual needs and preferences of each customer. For example, you can use tools like Mutiny to create a personalized website experience based on prospects' vertical, segment, use case, location, CRM data, and product usage.

6. Companies will increasingly use interactive demos and product tours as a way to differentiate themselves from their competitors. An interactive product tour can be a wow moment for a buyer.

🏢 Products

1. navattic > The interactive demo platform used by forward-thinking teams to increase conversion

2. Walnut > Create personalized & interactive product demos that close deals

3. storylane > Personalized demos that will wow your prospects and close deals faster

4. Reprise > Demos created by the storytellers in all of us

5. Demostack > Showcase your product in the best light, without the hassle

6. Arcade > Create interactive product demos in minutes and turn all users into power users

7. saleo > Transform your existing sales demo into a demo that helps win more deals

8. supademo > Increase product adoption and sales conversion with embeddable demos

9. lancey > Launch self-driving product demos to help you engage, convert, and retain more customers

10. Demoleap > Empower every team member to deliver high-performing demos

11. Tourial > Create product tours that launch fast, convert faster

12. Smartcue > The interactive demo platform for growth and demand marketers

13. consensus > Automate demos and give Presales their time back, qualify buyers and shorten sales cycles

14. snackwyze > Demo Automation for Presales teams who want to keep it simple

15. Manatee > Easily create & personalize your demos

16. demoboost > Fuel your revenue engine with an interactive demo

17. screenspace > Provide a self-service journey so they can make fast and informed decisions

Interactive Demos and Product Tours

1. Mixpanel Product Tour

2. See Rippling in action

3. Mercury Demo

4. Contractbook Interactive product tour

5. Ramp Demo

6. Clearbit Interactive demo

📈 Trend Chart

📊 Statistics

1. 84% of B2B buyers told us they self-educate as much as they possibly can when evaluating software solutions (Source: Tourial)

2. Statistics show that prospects are twice as likely to click on an interactive demo than on a screenshot or video (Source: G2 Co-Founder Tim Handorf)

3. 5000+ B2B SaaS websites evaluated, ~4.8% had a “Product Tour” CTA (Source: navattic)

4. More than 60% of buyers agree and strongly agree that vendor sales aren’t involved in the research phase (Source: 2022 G2 Software Buyer Behavior Report)

5. On average, B2B researchers do 12 searches prior to engaging on a specific brand's site (Source: Think with Google)

🔥 State Of

1. State of the Interactive Product Demo 2023 by Navattic

📖 Experts to Follow

1. Natalie Marcotullio > Head of Growth and Operations at Navattic

2. Caroline Clark > CEO of Arcade

🔗 Useful Links

1. Which "Interactive Demo" company is most differentiated (LinkedIn post)

🐦️ LinkedIn Post

Natalie Marcotullio on why to use an interactive demo over a video.

🤝 Related SaaS Trends

1. 🏔 Testimonials and Walls of Love > Get testimonials from customers with ease

Thanks for reading. See you next time 👋

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