🏔️ New Generation CRMs

an old-new category that continues to grow

Author

Vlad Oleksiienko
April 11, 2023

Hey there,

Welcome to the next issue of the SaaS Hill - a weekly newsletter, where SaaSy people get better at SaaS, tech trends and tools in 5 munites or less.

Let's discuss New Generation CRMs 🏢

⭐️️ Intro

With the CRM market projected to grow to over $128 billion by 2028, it's clear that businesses of all sizes are recognizing the importance of implementing a robust CRM solution. While tools like Salesforce and Hubspot have long been dominant players in the space, the emergence of new generation CRMs is shaking up the status quo and offering businesses more options than ever before. In this issue, we'll explore some of these exciting new players.

Here is what we will discuss today:

  • 13 predictions about CRMs

  • 28 products in this category

  • 6 stats about CRMs and sales

  • 3 sales communities

  • 5 sales marketplaces

  • 3 sales job boards

  • 4 experts to follow

🤔 Predictions

  1. CRMs will continue to grow as a category, with the global CRM market projected to reach $128.97 billion in 2028.

  2. The CRM market will continue to evolve, with:

    1. compound CRM products like Salesforce and Microsoft

    2. robust mid-market and enterprise-level CRMs like Hubspot, Pipedrive, and Freshsales

    3. as well as personal CRMs like Clay and Dex

    4. and CRMs for solopreneurs like Notion and Airtable.

  3. The 2020s is a decade of solopreneurs, influencers, and content creators who will need personal CRMs like Clay, Nection and Dex. to track their relationships with industry peers, brands, and communities.

  4. The CRM market will continue to verticalize with CRMs for specific industries like ecommerce, retail, construction, insurance, healthcare, real estate, and nonprofits.

  5. Verticalized CRMs by personas and use-cases:

    1. Rally - CRM for product people

    2. Dialllog - CRM for VCs

    3. Crew - CRM for HR

  6. Some CRMs will verticalize around habits and places where salespeople live, such as:

    1. Copper - CRM for Google Workspace

    2. Surfe - Connect your CRM with LinkedIn

    3. Streak - CRM for Gmail

  7. Sales-related tools and categories will add CRM functionality to their offering:

    1. ChartMogul introduced ChartMogul CRM for B2B SaaS companies

    2. Snov offersan all-in-one lead generation, sales automation and CRM solution

  8. CRMs for PLG SaaS products like breyta will also emerge.

  9. People who don't want to buy a new tool for their CRM needs will use super apps like Notion, Airtable, and Clickup to build a CRM template that perfectly matches their needs.

  10. New generation CRMs like attio, folk and Affinity will challenge existing market leaders.

  11. New generation CRMs will compete with market leaders by:

    1. offering an excellent UX and UI

    2. deep interface customization

    3. deep UX personalization

    4. real-time collaboration experiences

    5. robust integration options

  12. Long-tail keywords and a focus on a specific niche can help smaller CRMs become leaders in their niche, expand their functionality and use cases, and move from a vertical solution to a horizontal one.

  13. In summary, the CRM market will continue to evolve with compound CRMs, personal CRMs, CRMs verticalized by segment, verticalized by industry, persona, and use-case, verticalized by habit, PLG CRMs, CRM templates in super apps, category merges, and category expansions. There will always be a place for new CRM products.

🏢 Products

Sales CRMs

  1. Affinity > Find, manage, and close more deals

  2. attio > Customer relationship magic

  3. folk > Great relationships are built on folk

  4. ChartMogul CRM > The first CRM tailor-made for B2B SaaS companies

  5. Snov > The sales toolbox and CRM platform that deliver growth

  6. Overloop > Sales automation, and CRM

  7. LeadDelta > Organize your LinkedIn connections the way you want

  8. Surfe > Connect your CRM with LinkedIn

  9. Nektar > Close revenue faster with Better CRM Data

  10. PreSkale > All-in-one presales intelligence platform for B2B teams

  11. Microsoft Viva Sales > Automatically capture data into any CRM system, eliminating manual data entry

Other CRMs

  1. Rally > The modern user research CRM

  2. breyta > CRM as it should be

  3. Thena > Acquire, service & grow customers in Slack

  4. Crew > Recruiting CRM for Teams

  5. Practice > Running your own business should be simpler

  6. Dialllog > All-in-One Venture Capital CRM

  7. Barracuda > A CRM built for fast-paced startups

Personal CRMs

  1. Clay > Discover, organize, and deepen all your personal and professional relationships

  2. Nection > Manage relationships, not contacts

  3. Hippo > Keep track of friends, family and colleagues you care for

  4. Dex > One place for your relationships — impress with thoughtfulness

CRM Templates

  1. Airtable > Sales CRM Template

  2. Notion > Sales CRM

  3. ClickUp > CRM in ClickUp

  4. Retool > Custom B2B CRM

  5. pipefy > Sales CRM Template

  6. Trello > CRM Pipeline Template

📈 Trend Chart

The global customer relationship management market size was estimated at USD 61.57 billion in 2021 and is expected to hit around USD 170 billion by 2030, growing at 13.3% YoY from 2022 to 2030 (Source: Precedence Research)

CRM Market Size 2021-2030

Salesforce's revenue from 2010 to 2023 (Source: Statista)

Salesforce Revenue 2010-2023

📊 Statistics

  1. The global CRM market is projected to grow from $58.04 billion in 2021 to $128.97 billion in 2028 (Source: Fortune Business Insights)

  2. On average, the global CRM market grows at a rate of 12% per year (Source: Fortune Business Insights)

  3. Salesforce is the leading CRM in 2021, commanding 33% of the market share (Source: Trustradius)

  4. Only 47% of sellers use their CRM system regularly and only 40% use it as intended (Source: Oracle)

  5. 50% of sellers have taken calls on vacation. Sellers are also taking calls at the dinner table (40%), at a party or social event (33%), in the bathroom (30%), at the gym (24%), or on a date (16%) (Source: Oracle)

  6. 90% of sellers complain that parts of their job take longer than they should. The top areas listed were entering notes in the CRM system (35%), updating or working in multiple systems (34%), and sales training activities (31%) (Source: Oracle)

👔 Services

👥 Agencies

  • LeadWave by SaaS Hill > Hand-researched lists of 18.000 SaaS companies

  • Eggleads > Secure meetings with 1000+ hottest startups

  • tinydata > Identify your Ideal Customer and get the right contacts

🤝 Marketplaces

  • SellX > Sales engagement platform paired with a talent marketplace

  • Overpass > Hire sales reps without the headache

  • CommissionCrow > Global B2B commission-only sales network

  • Closify > Hire commission-only sales agents

  • Alariss > Hire remote American salespeople

💬 Communities

  • Bravado > The world's largest sales network

  • Revgenius > A community of revenue generating sales, marketing, customer success, and revops professionals

  • Repvue > Sell for a company you love

💼 Job Boards

  • Salesgoat > Remote startup sales jobs

  • RevGenius Jobs > The best sales, marketing, Revops, and CS jobs

  • Repvue jobs > View hundreds of open sales jobs at some of the best companies

📖 Experts to Follow

  1. Ryan Doyle > A salesperson, building for salespeople

  2. Ryan Walsh > Founder and CEO at RepVue

  3. Sahil Mansuri > CEO at Bravado

  4. Ross Rich > CEO @ Accord

🖼️ Pitch Deck

Attio raises $23.5m Series A (blog post)

🤝 Related SaaS Trends

  1. 🏔️ Personal CRMs > revolutionize your relationships and network

  2. 🏔️ Product Led Growth > or how we will buy software soon

  3. 🏔 New Generation Spreadsheets > and how it changes no-code landscape

  4. 🏔️ New Generation Calendars > and how it changes productivity

Thanks for reading. See you next time 👋

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