🏔️ 7 SaaS Trends for 2024

what's changing in the SaaS space

Author

Vlad Oleksiienko
January 16, 2024

Hey everyone,

Welcome to the SaaS Hill, a weekly newsletter that tries to predict the future of SaaS.

Let's discuss 7 SaaS Trends for 2024.

Today’s edition is brought to you by Reply — the AI-powered sales engagement and cold outreach automation platform to create new opportunities at scale, automatically.

⭐️️ Predictions

1. Copilots and Companions

2024 will be a significant year for AI-powered copilots.

If we examine Y Combinator’s W2024 Batch, we will find at least a dozen products positioning themselves as 'co-pilots.'

Y Combinator W24 Batch (copilots)

Also, big tech companies add copilots as features in their products. For example:

2. AI Digital Workers

Similar to copilots, AI digital workers aim to increase a company’s productivity, but their ultimate goal is to either replace or work alongside real-world colleagues, reducing manual work and repetitive tasks.

Here are a few tools in this category:

  • AISDR > Hire your first AI SDR.

  • Artisan AI > Out-of-the-box AI digital workers that integrate seamlessly with human teams.

  • AnyBiz > AI-driven sales agents.

  • Trigify > Build your AI digital sales team.

3. Generative AI and GPTs

Generative AI will still be a huge trend in 2024, as many SaaS products will continue to add generative AI features to their products.

In this case, Generative AI should help employees use products more efficiently. Here are a few examples:

  1. Reply AI > personal assistant to set up outreach sequences, handle prospect responses, and book meetings.

  2. Canva Magic Studio > All the power of Canva's AI, all in one place.

  3. Airtable AI > Transform every workflow with generative AI.

  4. Notion AI > Knowledge, answers, ideas. One click away.

  5. Pitch > Generate a presentation in seconds with AI generator.

4. SaaS for SaaS.

The 1st non-AI-related SaaS trends of 2024.

This trend has been shaping the SaaS space for a few years now, but it’s becoming more crystallized this year.

Thus, we will see more SaaS products created specifically for other SaaS products, with the end goal of speeding up product development.

Here are a few products in this category

  • Helpbar > Universal search built for SaaS.

  • Growthpanels > Reward your users, grow your SaaS.

  • Cord > Chat and notifications in your product.

  • Cello > Add a P2P referral program to any SaaS product in hours.

  • Basedash > Connect your database. Get an admin panel.

Check out way more SaaS for SaaS products here:

5. B2B Creator Economy

B2B creators, B2B influencers, and B2B bloggers are the next big trend in B2B marketing.

More and more companies are collaborating with creators to generate brand awareness, meetings, sales, and revenue.

Thus, we will see more people creating B2B content on LinkedIn, X, TikTok, and monetizing their expertise.

As a result, they will need more tools to be productive.

For example, here is my creator’s tech stack:

Creator’s Tech Stack

The trend is so big, that I have created 9 SaaS Hill reports on this topic so far.

Creator Economy 🏔️ SaaS Hill Reports

Check them out here:

6. Shifts in B2B Sales

Since I work with Reply.io (a sales tool) and have experience as a former SDR and SDR manager, I am keen on researching B2B sales and B2B sales tools, and keeping an eye on this category.

There have been significant changes, and here are the most important ones:

  1. Intent-Based Prospecting (SaaS Hill Report)

  2. Outbound as a Growth (SaaS Hill Report)

  3. Sales Tools Consolidation (More here, here and here)

  4. No-Code Prospecting (SaaS Hill Report)

  5. AI Outreach and AI Emails at Scale (SaaS Hill Report)

  6. AI SDRs and AI Sales Agents

  7. Spam, Email Deliverability and Cold Outreach Infrastructure

7. Category Challengers

We will see more SaaS startups that aim to compete and challenge existing industry leaders across different categories.

For example, AI-powered alternatives will compete with well-known productivity tools:

So here are these 7 SaaS 2024 trends we’ve discussed today:

  1. Co-pilots and Companions

  2. AI Digital Workers

  3. Generative AI and GPTs

  4. SaaS for SaaS

  5. B2B Creator Economy

  6. Shifts in B2B Sales

  7. Category Challengers

7 SaaS Trends for 2024 by 🏔️ SaaS Hill

Thanks for reading. See you next time 👋
Best, Vlad

Three ways I can help you scale your SaaS business

💻️ List of 18.000 SaaS companies for cold outreach, VCs and marketers
🚀 List of 170+ SaaS growth tactics to never run out of ideas
📝 20 Curated SaaS lists to expand the horizons of your curiosity