🏔️ No Code Prospecting

is this an era of outbound 3.0?

Author

Vlad Oleksiienko
September 05, 2023

Hey there,

Welcome to the SaaS Hill, a weekly newsletter that tries to predict the future of SaaS.

Let's discuss No Code Prospecting 🧩.

⭐️️ Intro

Cold outreach is changing a lot, especially in the tech space. New sending limits, domain reputation, spam, email outreach automation, and tons of similar emails in decision-makers’ inboxes. Open and reply rates drop down.

Instead of relying on SDRs and traditional tech stacks, companies hire outbound ops who rely on no-code prospecting tools and who can build an intent-based outbound growth engine.

Thus, we can observe a rise in 2 interesting trends in B2B sales: outbound as a growth and no-code prospecting.

Here is what we will discuss today:

  • 7 predictions about No Code Prospecting

  • 16 products in this category

  • 6 cold outreach agencies

  • 12 experts to follow

  • 7 useful links (like, really useful)

  • 4 related trend reports

Check out Alexander Estner’s newsletter Startup Business Tips.

Alex shares 3 actionable tactics (sales, marketing, GTM strategy) on how to quickly grow your B2B SaaS business from €0 to €1 million ARR.

Here are some cool and useful resources from the newsletter:

  1. The Ultimate B2B SaaS Pricing Guide for early-stage startups

  2. The Ultimate Guide to Sales Product Demos: Mastering the Art of Closing Deals

  3. B2B SaaS Growth Strategy [Workbook]

🤔 Predictions

  1. Outbound and cold outreach is changing: multiple domains, email inbox warm-up, sending limits, anti-spam systems, liquid syntax, domain rotation, link and open tracking. Thus, companies will continue to rely on outbound as one of the most predictable revenue channels.

  2. As a result, we will see lots of shifts in B2B sales, cold email outreach, and outbound.

  3. Rise of outbound growth reps and outbound growth ops. Unlike SDRs, outbound growth reps will require a completely different skillset:

    1. Analytical and builder mindset > Okay, I need to build an outbound engine that will scrape this job board, call a few enrichment APIs, and push data to Airtable.

    2. Technical skills > Okay, I will use these APIs and these tools, and here is how I will do this.

    3. Creativity > Okay, to increase reply rates, I'll add a personalized image.

    4. Low-code/no-code skills > Okay, to speed up the process, I will use this scraper. Plus, it integrates with n8n or Make.

    5. Business background > Okay, my goal is to get 1K companies with high buyer intent, as they are actively hiring right now.

    6. Check out Pigment’s Growth Outbound Associate job description.

  4. Rise of no-code prospecting tools like Airtable, Clay, n8n, Captain Data, tons of APIs, web scrapers, and unique datasets. Why? Outbound growth reps don't rely on a phone and sales engagement platform.

  5. Here are some changes in tech stacks (SDR-focused vs Outbound Growth Ops):

    1. Email finder (e.g. Lusha) vs Waterfall Email Finder (e.g. Waterfall or BetterContact).

    2. SEP (e.g. Outreach.io) vs Sales Automation (e.g. Reply.io).

    3. Workflow Automation (e.g. Zapier) vs Cost-effective Workflow Automation (e.g. n8n or Make).

    4. Generic Automations (e.g. Zapier) vs Sales-focused Automations (e.g. TexAu or PhantomBuster).

    5. Spreadsheets (e.g. Google Spreadsheets) vs Outbound-focused spreadsheets (e.g. Captain Data and Clay).

    6. Lead Generation agencies vs Custom Scrappers (e.g. Browserflow or Zenrows).

    7. Software Engineers vs No-code Tools (e.g. Rows or Data Fetcher).

    8. Manual Works vs Tasks Automation (e.g. Magical or Bardeen).

  6. As a result, we will see agile, tech-savvy outbound growth teams that will closely work with the sales, marketing, and growth teams to help adopt cold outreach into a new reality.

  7. New roles and changes in B2B sales orgs:

    1. Growth Ops > Automation, no-code, sales tech stacks, APIs and data for SDRs.

    2. SDRs > Cold outreach to book a meeting, more strategic sales development.

    3. AEs > Close deals booked by growth ops and SDRs.

🏢 Products

No-Code Prospecting

  1. Databar > Hundreds of data providers under one roof

  2. Captain Data > Data automation software for ambitious ops teams

  3. PhantomBuster > A new era of lead generation

  4. Cargo > The modern data stack for revenue teams

  5. Clay > Not another data provider. All of the data providers.

  6. TexAu > We automate the web for you.

  7. Double > Clean, Enrich and Qualify leads using AI

  8. Airtable > The fastest way to build apps

  9. Rows > The spreadsheet where data comes to life

  10. Data Fetcher > Connect Airtable to any application or API with no-code.

  11. Bardeen > Automation is now as easy as texting a friend

  12. Magical > Make tasks disappear. Like magic

  13. BetterContact > Aggregates 10+ datasources to collect any verified email address

  14. Waterfall > One B2B data solution to connect them all

  15. Make > Build and automate anything in one powerful visual platform

  16. n8n > Workflow automation for technical people

📈 Trend Chart

More and more companies hire Outbound Growth Reps and Outbound Growth Ops: Gorgias, Spendesk, Ramp, Segment, Pigment, PayFit, Rippling, Maki People, Drift, Livestorm.

Check Pigment’s Growth Outbound Associate job description example.

👔 Services

👥 Agencies

  • ColdIQ > Implement outbound systems that sell for you.

  • Growth Cube > B2B growth infrastructure built for today.

  • Growth Engine X > Builds and automates your company's cold email outbound process.

  • Skyeline > Drive more revenue without all the manual work.

  • Modern Outbound > Helping startups build a more predictable sales pipeline.

  • tinydata > Agency that helps SMBs effectively reach their ideal decision-maker.

📖 Experts to Follow

  1. Guillaume Cabane > Ex VP Growth @Segment @Drift @Gorgias

  2. Edouard Uguen > Growth Lead @ Pigment

  3. Lucian Coman > co-founder @ Growthcube

  4. Eric Nowoslawski > Founder at Growth Engine X

  5. Skye Snayd > Co-Founder & CEO at Skyeline

  6. Brigitta Ruha > Founder @GrowthCube

  7. Louis Uguen > GTM @ Maki People

  8. Marc Francis > Co-founder @Captain Data

  9. Maxence de Villepion > Co-founder at Cargo

  10. Thibaut Davoult > Head of Growth at Livestorm

  11. Michel Lieben > Founder at ColdIQ

  12. Max Sutra > Growth @Gorgias

🔗 Useful Links

  1. Growth Twins > a newsletter about Outbound and Growth

  2. A few thoughts about Outbound Sales in 2023 > by Growth Twins

  3. Guillaume Cabane > Achieving Low-Cost Growth For Your SaaS Business

  4. Eric Nowoslawski > YouTube Channel

  5. 4 resources to learn cold email by Alex Vacca

  6. Smart B2B Sales Prospecting by Clay

  7. 10 creative personalizations that boost response rates

🤝 Related SaaS Trends

  1. 🏔️ No Code > how we will write software soon

  2. 🏔 Internal Tools > create internal tools, apps and products without code

  3. 🏔 New Generation Spreadsheets > and how it changes no-code landscape

  4. 🏔️ Generative AI in B2B Sales > empowering B2B sales with AI

Thanks for reading. See you next time 👋
Best, Vlad

Three ways I can help you scale your SaaS business

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